You may not know but as a private investor managing your own money, you have got an huge advantage over fund managers and professional portfolio managers.

It will take up some of your free time but it will be one of the most awarding activities you can spend your time on.

You have worked hard for your savings and it would only be clever to invest in the best way possible.

Also with public pension systems falling apart around the world because of ageing populations, making the most of your savings is just so much more important.


1. You can wait

As a private investor you can wait for great investment opportunities to present themselves. If you cannot find anything attractive you can stay in cash.

Fund managers do not have this luxury. They have to invest irrespective of valuation.

Holding cash in the fund management world is known as career risk as the fund manager runs the risk of falling behind his peers or benchmark. The larger the cash position the higher the career risk.

The best example of career risk I have heard is value fund managers losing their jobs because they refused to buy completely overvalued internet companies during the internet bubble.


2. You can invest anywhere and everywhere

As a private investor you can invest in any type of asset in any country that offers an attractive risk return trade-off, be it corporate bonds, equities, options, real estate etc.

Fund managers have to stay within the fund’s investment area. Also complying with regulations, even further limits their investment choices.

You can argue that you can change to different fund but that is also actively managing your money.


3. You can invest in any size

This is similar to your ability to invest anywhere and everywhere, as you have the freedom of investing in small or large companies whatever is most attractively priced.

I was recently astounded when I heard of a value fund manager that had to invest in companies that have a high weighting in a particular index because he had institutional investors (read large investors in the fund) that would withdraw their money if his performance deviated too much from the index.

This is madness, why invest with a value manager if all you really want is? index performance? You want a value manager to do what he does best, search and invest in undervalued companies.


4. You have no benchmark

As a private investor you only have one goal in mind, the real after tax growth of your money each year irrespective of what the market does.

Call me conservative but I do not consider it a good year if I have lost 25% while the market has lost 40%.

I am sure you think the same way.

Fund managers however only have one goal, beating the benchmark irrespective of return. I cannot remember how many times I have heard a fund manager say that he has to remain fully invested in his investment area as that is what his investors expect of him.

Just think of what happened to investors in fully invested technology funds as the internet bubble burst.


5. You can focus and ignore

Studying, understanding and applying what has worked in investing are all you need to be wildly successful as a private investor.

You can only focus on a few things and ignore the market noise. This means you don’t have to spend a lot of time to be a successful investor.

Fund managers have to have an opinion on a lot of different investment areas because they have to appear clever in company and client meetings. It is hard for them to say “I don’t know” or “I have not looked at that”.

I do not watch financial television, like you I have discovered that it is a complete waste of time. Mainly yo-yo news of what went up and down.

I have my investment criteria, I look for companies that fall within it and I study only that. The rest does not interest me and that saves a lot of time.


6. No conflict of interest

This is a big one.

Only you have your best interests at heart. In other words all your decisions are in your best interest.

Fund managers have to think of keeping their jobs, increasing their assets under management and keeping clients happy. This means is that their investment performance is not the most important thing on their minds.

Also fund managers working for companies what also offer investment banking services may be leaned on to buy securities of investment banking clients or new listings irrespective of investment attractiveness.


7. You can take a long view

According to a study by the New York Stock Exchange the average holding period of shares held by investors have declined from five to six years in the 1950’s to 11 months today.

It is unlikely that a company with problems, as an undervalued investment has, can sort them out in such a short period of time.

As a private investor you can follow the company over many years and realise gains when the market re-values the company.

This may be the biggest competitive advantage you have. The ability to look at a company solely on valuation and hold it as long as it is undervalued.


8. No peer pressure

Only you don’t discuss your investment with friends or family you will have no peer pressure to buy or sell any investments.

I have gotten to the point that I am reluctant to discuss my investments as the response I get is either, ?never heard of it? or ?what, you must be mad, don’t you read the newspaper??

Fund managers have a different problem. The funds they manage get compared to benchmark indices and other funds, including the individual fund holdings. Should the fund stand out in any way it invites questions. And should the fund’s performance be worse than the peer group or benchmark, career risk increases.

If you manage your own money you have none of these problems.


9. You decide

You make the decision after you have done the analysis. You may be wrong but at least you make the calls either way.

A lot of funds are managed by committees. Apart from the problems of group-think, investment committees are staffed with people throughout the organisation with different investment approaches, not all of which has shown good historical results.

Furthermore it may be difficult to tell your boss that his investment idea stinks if you have your bonus discussion later that day. This leads to bad and sometimes completely dysfunctional decision making.

As an investor investing your own money you have none of these problems.


10. You can concentrate

If you find a really good idea you can choose to invest as large a part of your capital as you feel comfortable with.

With 80% of company risk diversified away with as few as 15 positions you can determine what your optimal number of investments is.

Mine is 30 to 50, as I feel comfortable with the weighting of each position in my portfolio and I can easily keep track of the number of investments.

When I see funds with 100 or more investments my first thoughts are that they must not have much confidence in any of their ideas. Also with so many positions you may as well buy the market itself through an inexpensive exchange traded index fund.


11. You control the costs

Controlling costs and fees, the friction of investing, is a very important part of achieving great long term results.

Using a discount broker I can buy and sell nearly any company in the world for around 1% in fees. If I hold a position for three years that equates to 0.33% per year plus a 0.25% custody fee.

That is a lot lower than funds that charge 1% to 1.5% per year on top of a 5% initial fee and other expenses.

If you add the fee difference together over a period of 20 to 30 years you will quickly see that keeping costs low can make a huge difference to your returns.


12. Down years are more bearable

This goes along with the point on making your own decisions.

Should you have a bad year at least you know you made the decisions, can learn from your mistakes, and make changes to your investment strategy.

Maybe it is just me but I prefer making my own mistakes with my money rather than let someone else experiment with it.


13. You can be fully invested

Should you find a large number of great investments you can be fully invested and remain so even if the markets declined and you are still convinced of the investment case of each investment.

With a fund manager this is not the case. When markets fall they are bound to get redemptions. In order meet the redemptions they must either have cash available or sell investments.

But when markets are falling liquidity drops as well. This means that because investments have to be sold, liquid investments are sold first. This selling pressure puts pressure on share prices leading the markets to fall further thus triggering more redemptions.

You get the picture.

Some fund managers plan for such eventualities by keeping a certain amount of liquid investments or by keeping at least a small amount of cash on hand. This, as mentioned in one of the points above, leads to suboptimal investments not necessarily in the fund manager’s best ideas.

Luckily as a private investor you do not have this problem.


I always keep a cash reserve of one years living expenses aside to ensure that I do not have any pressure to sell investments should the market fall unexpectedly.

Also a lot of cash gives me the peace of mind and the opportunity to focus on investing for the long term.

There are of course a few funds where the drawbacks mentioned above do not apply but they are in the minority.

The large bulk of fund management companies are focused on growing the amount of money they manage and the fees they can earn, where giving you the best returns come a distant last.

Wishing you profitable investing


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